Short Courses

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Sales and Marketing

Without effective marketing and sales activities, organizations will be out of touch with business. To provides the direction to be successful in a wide range of sales and marketing personnel and enhance essential skills and knowledgeable for business personnel, entrepreneurs, managers and directors, whether involved in specific elements of sales or selling, dealing with customers, marketing or research, this Program provides the path to becoming an effective and valuable sales and marketing professional.



To equip the participants with selling and marketing skills and guide them as a sales professional. Also assist them to overcome the challenges to create value for the customer and the business.


  • Introduction to Sales and Marketing,
  • Professional selling and negotiation,
  • Cost effective promotion,
  • Exhibition selling,
  • Sales presentation skills, and
  • Teleshopping sales.

Learning Outcomes

By the end of the Course period learners should be able to:

  • Identify the 'perfect' customer
  • Understand the psychology of selling
  • Close and follow-up sales
  • Identify evidence of marketing in everyday life
  • Apply their knowledge on the marketing concept
  • Describe the role of marketing in building and managing customer relationships
  • Describe how different types of organizations, such as nonprofits, consumer product (B2C) firms and business-to-business (B2B) organizations, use marketing
  • Explain how marketing creates value for the consumer, the company, and society


The trainer uses up-to-date training techniques and a variety of training methods, to give all participants the best opportunities for learning, including class session, role playing, group discussions and tutorials, and problem-solving exercises.

Who should atttend

Any public and private enterprise personnel, and those who are interested to learn the sales and marketing skills.


2 Days or 16 Hours
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+267 310 2588